Who’s Monitoring Your Radar?
Will you be able to see the “Time Bomb Issues” on your radar screen before they hit your organization? Are you sure?
The time to be diligent in monitoring the radar is well before missiles are about to land. Indeed, scanning the radar should start EARLY when issues are forming. Why? Because there is always is a point of incipience for those issues that can hit an organization with a lethal blow or quickly devolve into a full-scale crisis.
In my experience as an Issues and Crisis Manager over nearly 30 years, these Time Bomb Issues rarely show up without warning on Google, Yahoo, Twitter, and YouTube. They usually evolve through a subtle and incremental process driven by opinion leaders. Often, hot issues are fueled by the special interest groups that pose a permanent and pervasive threat to every organization on the planet–in the marketplace, churches, non-profits…there is no escape.
Issues often begin online as stray–if not obscure–thoughts and views. Some will die out as an undeveloped stray while others will quickly pick up traction when the search engine power plant stokes the fire. If you’re a leader, that means you must turn on our radar well before incoming missiles show on the screen.
The end goal is simple–open up your organization early to new and constant input about what’s happening in its operating ecosystem. Crisis Guru–and he’s a REAL guru–James Lukaszewski http://goo.gl/Z8zcKG offers some great tactics to use in launching a RadarScan Strategy.
Remember, it wasn’t raining when Noah built the Ark.