What you must do, NOW!

You know what it is…you know it must be done…and you know you haven’t done it.

Got it in mind?  Then that’s the thing you must do, NOW!  That’s your imperative.

If I had to choose one word most responsible for producing success across my 25-year career as a CEO/Leader and Strategist, it would be the word IMPERATIVE.  It’s a word that leaves “nowhere to hide” as you’ll see below in the snapshot summary culled from several online dictionaries:


  • Assertive
  • Commanding
  • Compulsory
  • Crucial
  • Essential
  • Indispensable
  • Mandatory
  • Obligatory
  • Urgent
  • Vital

And the most powerful of all–“Impossible to deter”


What’s YOUR imperative?  What action could you take in the next 15 days to break the logjam?

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